Introducing Lens Studio

The World is Your Canvas

Create, publish, and share magical AR experiences.

Everything you need to build and launch immersive Lenses — all in one place.

Anyone can bring their ideas to life on Snapchat

  • Creatives

    Bring your artwork to life all across the world

  • Developers

    Push what's possible with our powerful toolset

  • Students

    Publish your first project with easy-to-use templates

  • Brands

    Tell a story your audience can play with

Introduce Snapchatters to your character, world, or brand!

Share Your Lens:

Good Karma

For our second challenge, we want you to reach into the weirdest part of your brain and make a Lens out of what you find. From freeze-frames to full-screen takeovers and dancing characters: If it makes you smile, submit it!

Learn More Learn More

Create and publish your Lens in three easy steps

  1. Import Your Artwork

    Design your 3D creation in your favorite software, then import the file right into Lens Studio.

  2. Build Your Experience

    Bring your creation to life with movement patterns, animations, and interactive triggers!

  3. Publish & Promote

    Preview your Lens on your mobile device, then submit it for publication on Snapchat. If approved, you'll get a unique Snapcode anyone can scan to unlock your Lens. Then, your Lens can be sent directly to friends, and unlocked again!

Drive Snapchatters to your Lens with Snap Ads

Learn about Snap Ads

Try Lens Studio today and create something people will love.