Introducing Lens Studio

The World is Your Canvas

Create, publish, and share magical AR experiences.

Everything you need to build and launch immersive Lenses — all in one place.

Anyone can bring their ideas to life on Snapchat

  • Creatives

    Bring your artwork to life all across the world

  • Developers

    Push what's possible with our powerful toolset

  • Students

    Publish your first project with easy-to-use templates

  • Brands

    Tell a story your audience can play with

Introduce Snapchatters to your character, world, or brand!

Share Your Lens:

Rubber Ducky Challenge

For this Lens Studio challenge, we want you to spread your creative wings, push the limits of Substance Painter, and show us how you would picture our Rubber Ducky in the world. Whether it’s a digital bathtime buddy or a desk toy you can explain code to, think beyond rubber as you bring our model to life.

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Create and publish your Lens in three easy steps

  1. Import Your Artwork

    Design your 3D creation in your favorite software, then import the file right into Lens Studio.

  2. Build Your Experience

    Bring your creation to life with movement patterns, animations, and interactive triggers!

  3. Publish & Promote

    Preview your Lens on your mobile device, then submit it for publication on Snapchat. If approved, you'll get a unique Snapcode anyone can scan to unlock your Lens. Then, your Lens can be sent directly to friends, and unlocked again!

Drive Snapchatters to your Lens with Snap Ads

Learn about Snap Ads

Try Lens Studio today and create something people will love.