Creativity

Powered by AR

background

The World is Your Canvas

Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters. With a huge set of built-in features including custom shaders and advanced tracking technology, the possibilities are endless.

  1. Unparalleled Engagement

    AR is core to the Snapchat experience. On average, over 75% of our community engages with augmented reality to communicate, play, and learn every day.¹ With cross-platform distribution on iOS and Android, your creations can reach people all over the world.

    poster
  2. Unlimited Customization

    Realize any graphical style with our visual programming tool. Create custom shaders with our powerful Material Editor, or choose from the premade Materials Library.

    poster
  3. Powerful Interactive Experiences

    Start with the Behavior helper script to build interactive experiences without writing code, or use JavaScript to create more complex Lenses.

    poster
  4. Transform Anything, Anywhere

    With multiple tracking options and features like segmentation and Landmarker tracking, you can create whatever world you dream up.

    poster
  5. A Whole New Dimension

    Seamlessly bring the physical and digital worlds closer together by applying your AR creations to Spectacles 3 content, so you can share your world—the way you see it.

    poster

Create and Publish

  1. Import Your Creations

    Design in your preferred 2D or 3D software. Then, import your artwork directly into Lens Studio.

    poster
  2. Build Your Experience

    Start with a template, or design your Lens from scratch. Advanced features like 3D Face Mesh, custom shaders, and scripting can help bring your creation to the next level.

    poster
  3. Publish & Promote

    Submit! Once it’s published, Snapchatters around the world can use your unique Snapcode and Lens Link to unlock and share your Lens.

    poster

Grow your business with Lens Ads

Learn about Lens Ads

Create and share powerful AR experiences, for free