AR is core to the Snapchat experience. On average, over 75% of our community engages with augmented reality to communicate, play, and learn every day.¹ With cross-platform distribution on iOS and Android, your creations can reach people all over the world.

Realize any graphical style with our visual programming tool. Create custom shaders with our powerful Material Editor, or choose from the premade Materials Library.

Start with the Behavior helper script to build interactive experiences without writing code, or use JavaScript to create more complex Lenses.

With multiple tracking options and features like segmentation and Landmarker tracking, you can create whatever world you dream up.

SnapML allows you to make your Lenses even more intelligent with machine learning. Just plug in an ML model to apply any art style to the camera feed, use custom segmentation masks, attach images to custom detected objects, understand what’s in the scene, and more.

Seamlessly bring the physical and digital worlds closer together by applying your AR creations to Spectacles 3 content, so you can share your world—the way you see it.