Introducing Face Particles Template

We’re excited to announce a new template that combines a few of our creators’ favorite features. The Face Particles template gives you several differently styled particle effects to include in your Face Lens experience. The template uses a mask attached to the face so that the user is always in front of the particles. It also uses the Rotation tracking mode to make it feel like the particles are really in the world. Finally, it includes a handy script for forcing a header and footer image to be attached to the top and bottom of the screen on any device resolution. Download the template and try it today!

Happy creating!

Team Lens Studio

DC Super Heroes Competition Winner Announced

Congratulations to CyreneQ for her winning Lens submission in the DC Super Heroes Competition, Comic Book Portal. The Lens featured images from the DC Asset Pack and was assembled using the Lens Studio Portal template. Experience the Lens for yourself by scanning the Snapcode above and try building your own portal Lens with this tutorial.

Happy creating,

Team Lens Studio

Introducing Lens Previews for Lens Explorer

Starting today you can add previews of your Lenses in My Lenses! These previews will appear in Snapchat as part of the new feature, Lens Explorer.

Lens Explorer began rolling out to iOS users last week and provides an easier way to discover and unlock thousands of Lenses built by Lens Creators around the world!

To begin browsing in Lens Explorer, just tap the new icon that appears when the Lens Carousel is active. Tap a Lens tile to unlock a Lens and be taken directly to the Snap Camera, or browse Lenses in featured Stories. Unlock a Lens by swiping up on Snaps in these Stories.

By adding a preview to your Lenses you give your creations a better chance of being featured in Lens Explorer and being seen by millions! For tips on creating the perfect preview, check out this guide.

Happy creating,

Team Lens Studio

Underwater Expedition, No Snorkel Required

In celebration of their new planetarium show, Expedition Reef, the California Academy of Sciences released 5 Lenses that explore complex coral reef ecosystems around the world. The realistic and scientifically-accurate Lenses were created by the Academy’s in-hour Visualization Studio and is a great examples of how scientific institutions can use Lens Studio. We’re so excited to see more educational Lenses that entertain from CAS and others!

Happy creating,

Team Lens Studio

Substance Painter Rubber Ducky Challenge Winners Announced


Congratulations to the winners of the Substance Painter Rubber Ducky challenge: David H. for Irony Ducky, and Meik H. for Samurai Ducky. Scan the Snapcodes above to unlock these Lenses, and be on the lookout for the next Lens Studio Challenge!

Happy creating!

Team Lens Studio

Expanding Camera Creativity

You Dreamed It. You Created It.

Last December, we launched Lens Studio and shared a short, do-it-yourself overview video. What happened next went beyond anything we had imagined.

In less than two months, 30,000 Lenses were submitted by artists around the world. Today, your Lenses have been viewed more than one billion times, and played with for more than 2 million hours!

In short, you did it. You created the world’s first community of augmented reality artists and users. And this is just the beginning.

We created Snapchat because we believed that the smartphone camera is the fastest and most expressive way to share your unique point of view. With the camera, you could express yourself not just with words, but with images, stickers, videos, doodles, and more — redefining communication in a world that sometimes feels less connected than ever.

We created Lenses for the same purpose — not to “bring augmented reality to the masses,” but simply to empower creativity in a totally new way. We’ve been thrilled by the imaginative ideas and experiences you’ve brought to Lenses, and wanted to offer a little peek into our thinking going forward

It’s Not About the Technology.  Snapchatters use Lenses to create and share experiences with their friends. The underlying technology should exist behind the scenes. When we can remove the friction from creativity by making pretty advanced tools fun and easy to use, we can inspire people and help bring their ideas to life.

Our Community Will Drive the Future.  Creatives, artists, and everyday users push augmented reality in ways we never imagined. You are the ultimate end-users, after all, and we will listen and watch how you currently use Lens Studio — and how you want to use it.

It’s Just the Beginning.  For the first time, we are seeing augmented reality experiences that are truly engaging. But we are still at the earliest stages of discovery. Creativity has become a fixture of the mobile experience, and it will only grow as people find new ways to express themselves on their phones — and eventually other kinds of hardware, too. Empowering our community to unlock their creativity will push all of this forward.

We can’t wait to see what you will create next!

Team Lens Studio

Introducing Carousel Boost

Every day, 70 million Snapchatters use Lenses to transform the world around them using the Snapchat camera. We're excited to see how creators like you are pushing AR creativity and inspiring Snapchatters with Lenses built in Lens Studio, so we want to make it even easier for your Lenses to be discovered.

Starting today, we’ll be periodically featuring Lenses built by creators, with attribution, in the main Snapchat Lens carousel for all Snapchatters to see! To have your Lens considered for the carousel and to be seen by millions, just opt-in to “Lens Boost” when you submit your Lens in My Lenses!

Happy creating!

Team Lens Studio

Lens Studio Export Direct from Substance Painter

Thanks to our friends at Allegorithmic, it just got even easier to use the power of Substance Painter with Lens Studio!

You can now export textured 3D models directly into Lens Studio in just 3 steps. Simply open your model in the latest version of Substance Painter, paint it, and choose “Lens Studio” from the “Export” menu when you’re finished!

To celebrate this partnership, we’ve also launched the Rubber Ducky Challenge: Paint the Ducky in Substance Painter, and then create a Lens! Submissions are being accepted until 9am PST on April 9, 2018.

Happy creating!

Team Lens Studio

Introducing: A New Template Plus Lenses for Don't Starve and Cuphead

The Lens Studio team is at GDC in San Francisco today! We’ve partnered with Klei Entertainment, Studio MDHR, and Substance Painter to make AR creation more accessible — and to showcase how game developers and artists can bring their favorite characters and worlds to life on Snapchat.

New “Interactive Path” Template: This new Lens template allows developers to bring their characters to life via user-controlled triggers. To showcase this template, we partnered with Klei Entertainment, who created a Lens with their existing character assets for Chester from their game, Don’t Starve. When using the Lens, tap to place the character in your world, drag your finger along a surface within the live camera view, and then watch Chester follow the path you’ve drawn! This template is perfect for game developers to create and customize experiences and promote their upcoming titles. The Interactive Path template will launch later this month —in the meantime, you can scan the Snapcode above to try out the “Don’t Starve” Lens!

2D Cuphead Lens: Snap Inc. and StudioMDHR partnered to create a special Cuphead Lens. Created in Lens Studio, this Lens invites users to jump into the classic “run-and-gun” game alongside the iconic video game characters, inspired by the cartoons of the 1930s. This 2D Lens brings Cuphead and Mugman right into your Snaps, playing against the bosses (you!) before time runs out!

If you’re at GDC, come say hi at our session, which will include appearances from Klei Entertainment and Substance Painter.

Happy creating,

Team Lens Studio