Expanding Camera Creativity

You Dreamed It. You Created It.

Last December, we launched Lens Studio and shared a short, do-it-yourself overview video. What happened next went beyond anything we had imagined.

In less than two months, 30,000 Lenses were submitted by artists around the world. Today, your Lenses have been viewed more than one billion times, and played with for more than 2 million hours!

In short, you did it. You created the world’s first community of augmented reality artists and users. And this is just the beginning.

We created Snapchat because we believed that the smartphone camera is the fastest and most expressive way to share your unique point of view. With the camera, you could express yourself not just with words, but with images, stickers, videos, doodles, and more — redefining communication in a world that sometimes feels less connected than ever.

We created Lenses for the same purpose — not to “bring augmented reality to the masses,” but simply to empower creativity in a totally new way. We’ve been thrilled by the imaginative ideas and experiences you’ve brought to Lenses, and wanted to offer a little peek into our thinking going forward

It’s Not About the Technology.  Snapchatters use Lenses to create and share experiences with their friends. The underlying technology should exist behind the scenes. When we can remove the friction from creativity by making pretty advanced tools fun and easy to use, we can inspire people and help bring their ideas to life.

Our Community Will Drive the Future.  Creatives, artists, and everyday users push augmented reality in ways we never imagined. You are the ultimate end-users, after all, and we will listen and watch how you currently use Lens Studio — and how you want to use it.

It’s Just the Beginning.  For the first time, we are seeing augmented reality experiences that are truly engaging. But we are still at the earliest stages of discovery. Creativity has become a fixture of the mobile experience, and it will only grow as people find new ways to express themselves on their phones — and eventually other kinds of hardware, too. Empowering our community to unlock their creativity will push all of this forward.

We can’t wait to see what you will create next!

Team Lens Studio

Introducing Carousel Boost

Every day, 70 million Snapchatters use Lenses to transform the world around them using the Snapchat camera. We're excited to see how creators like you are pushing AR creativity and inspiring Snapchatters with Lenses built in Lens Studio, so we want to make it even easier for your Lenses to be discovered.

Starting today, we’ll be periodically featuring Lenses built by creators, with attribution, in the main Snapchat Lens carousel for all Snapchatters to see! To have your Lens considered for the carousel and to be seen by millions, just opt-in to “Lens Boost” when you submit your Lens in My Lenses!

Happy creating!

Team Lens Studio

Lens Studio Export Direct from Substance Painter

Thanks to our friends at Allegorithmic, it just got even easier to use the power of Substance Painter with Lens Studio!

You can now export textured 3D models directly into Lens Studio in just 3 steps. Simply open your model in the latest version of Substance Painter, paint it, and choose “Lens Studio” from the “Export” menu when you’re finished!

To celebrate this partnership, we’ve also launched the Rubber Ducky Challenge: Paint the Ducky in Substance Painter, and then create a Lens! Submissions are being accepted until 9am PST on April 9, 2018.

Happy creating!

Team Lens Studio

Introducing: A New Template Plus Lenses for Don't Starve and Cuphead

The Lens Studio team is at GDC in San Francisco today! We’ve partnered with Klei Entertainment, Studio MDHR, and Substance Painter to make AR creation more accessible — and to showcase how game developers and artists can bring their favorite characters and worlds to life on Snapchat.

New “Interactive Path” Template: This new Lens template allows developers to bring their characters to life via user-controlled triggers. To showcase this template, we partnered with Klei Entertainment, who created a Lens with their existing character assets for Chester from their game, Don’t Starve. When using the Lens, tap to place the character in your world, drag your finger along a surface within the live camera view, and then watch Chester follow the path you’ve drawn! This template is perfect for game developers to create and customize experiences and promote their upcoming titles. The Interactive Path template will launch later this month —in the meantime, you can scan the Snapcode above to try out the “Don’t Starve” Lens!

2D Cuphead Lens: Snap Inc. and StudioMDHR partnered to create a special Cuphead Lens. Created in Lens Studio, this Lens invites users to jump into the classic “run-and-gun” game alongside the iconic video game characters, inspired by the cartoons of the 1930s. This 2D Lens brings Cuphead and Mugman right into your Snaps, playing against the bosses (you!) before time runs out!

If you’re at GDC, come say hi at our session, which will include appearances from Klei Entertainment and Substance Painter.

Happy creating,

Team Lens Studio

Introducing the Soundboard Template

Today, we released a brand new template inspired by classic ‘90s soundboards. Choose up to 6 sounds and corresponding images, and in just a few moments you’ll have a Lens that Snapchatters can use to add sounds and special effects to their Snaps. Try out the LIL JON Lens above to see — just scan the Snapcode!

You can check out the template here.

Happy creating!

Team Lens Studio

Lens Studio ‘Good Karma’ Challenge Winners Announced

Congratulations to the winners of our Good Karma challenge: Adrian W. for the Karma Ball Lens, and Haq M. for the Rainbow Vision Lens. Scan the Snapcodes above to unlock these Lenses, and be on the lookout for the next Lens Studio Challenge!

Happy creating!

Team Lens Studio

Introducing the Fullscreen Template

Today, we’re excited to release Lens Studio 1.01. In addition to bug fixes and overall improvements, it includes the brand-new Fullscreen Template, which allows you to create a sequence of fullscreen states triggered by tap or by time elapse. This template was inspired by all of the amazing 2D Lenses created by the community!

You can check out the template here for inspiration, and to learn how to get started.

Happy creating!

Team Lens Studio

Over a Billion Views — and We’re Just Getting Started

Today, during Snap Inc.’s Q4 Earnings call, we announced that in the six weeks since the Lens Studio launch, over 30,000 Lenses were created by our community — and they were viewed more than a billion times! “We are blown away by the ingenuity of our community and we can’t wait to see what they create next,” said CEO Evan Spiegel. “We’ll be working hard to expand Lens Studio for years.”

Happy creating!

Team Lens Studio

Lens Studio ‘January Jumpstart’ Challenge Winner Announced

Congratulations to Lens Creator CyreneQ for winning January Jumpstart — our first Lens Studio Challenge! Her Secret Message Lens is a creative and curiosity-provoking way to start off the new year. Scan the Snapcode to try it for yourself.

Happy creating!

Team Lens Studio

Introducing Lens Studio

Today, we’re announcing Lens Studio — a new way for anyone to create augmented reality Lenses and share them with the Snapchat community!

Lens Studio is a free desktop app for Mac and Windows, with easy-to-use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun.

Once your Lens is approved, you’ll be given a special Snapcode that anyone can scan with Snapchat to unlock and share your Lens!

With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since inviting the community to create their own three years ago — and can’t wait to see what new things you’ll build with Lens Studio!

Happy creating!

Team Lens Studio