Expanding Camera Creativity

You Dreamed It. You Created It.

Last December, we launched Lens Studio and shared a short, do-it-yourself overview video. What happened next went beyond anything we had imagined.

In less than two months, 30,000 Lenses were submitted by artists around the world. Today, your Lenses have been viewed more than one billion times, and played with for more than 2 million hours!

In short, you did it. You created the world’s first community of augmented reality artists and users. And this is just the beginning.

We created Snapchat because we believed that the smartphone camera is the fastest and most expressive way to share your unique point of view. With the camera, you could express yourself not just with words, but with images, stickers, videos, doodles, and more — redefining communication in a world that sometimes feels less connected than ever.

We created Lenses for the same purpose — not to “bring augmented reality to the masses,” but simply to empower creativity in a totally new way. We’ve been thrilled by the imaginative ideas and experiences you’ve brought to Lenses, and wanted to offer a little peek into our thinking going forward

It’s Not About the Technology.  Snapchatters use Lenses to create and share experiences with their friends. The underlying technology should exist behind the scenes. When we can remove the friction from creativity by making pretty advanced tools fun and easy to use, we can inspire people and help bring their ideas to life.

Our Community Will Drive the Future.  Creatives, artists, and everyday users push augmented reality in ways we never imagined. You are the ultimate end-users, after all, and we will listen and watch how you currently use Lens Studio — and how you want to use it.

It’s Just the Beginning.  For the first time, we are seeing augmented reality experiences that are truly engaging. But we are still at the earliest stages of discovery. Creativity has become a fixture of the mobile experience, and it will only grow as people find new ways to express themselves on their phones — and eventually other kinds of hardware, too. Empowering our community to unlock their creativity will push all of this forward.

We can’t wait to see what you will create next!

Team Lens Studio